Privacy Policy

Last updated: 6 October 2026

1. Who we are

This website and the services provided through it are operated by Max Freezer, trading as Max Shine ("Max Shine", "we", "us" or "our").

Max Shine is a sole-trader business primarily providing professional window cleaning services, together with other cleaning services.

Legal name: Max Freezer
Trading name: Max Shine
Website: www.max-shine.co.uk
Email: max@max-shine.co.uk
Telephone: 07841 376427

For the purposes of applicable UK data protection law, Max Freezer trading as Max Shine is responsible for deciding how and why your personal information is processed.

If you have any questions about this Privacy Policy or how we handle your personal information, please contact us using the details above.

2. What personal information we collect

Depending on how you contact us or use our services, we may collect:

  • Your name

  • Your telephone number

  • Your email address

  • Your property or service address

  • Information you provide when requesting a quotation

  • Details about the cleaning services you require

  • Information about the property or areas requiring cleaning where relevant to providing a quotation or service

  • Information relating to appointments and cleaning schedules

  • Messages and information contained in enquiries submitted through our website

  • Records of communications between you and Max Shine

  • Information necessary to manage your customer relationship with us

We only collect information that is reasonably necessary for operating our business and providing our services.

3. How we collect your information

We may collect your personal information when you:

  • Contact us by telephone

  • Contact us by email

  • Complete a contact or enquiry form on our website

  • Request a quotation

  • Arrange or receive a window cleaning or other exterior cleaning service

  • Communicate with us about an existing or prospective service

We may also receive and store information necessary to manage your customer account, appointments and services through our business management software.

4. How we use your personal information

We may use your personal information to:

  • Respond to enquiries

  • Provide quotations

  • Arrange and carry out window cleaning services

  • Arrange and carry out gutter cleaning, cladding cleaning, conservatory roof cleaning and other exterior cleaning services

  • Contact you about appointments and services

  • Manage your customer details and cleaning schedules

  • Keep appropriate business and financial records

  • Communicate with you about services you have requested

  • Deal with questions, complaints or service issues

  • Maintain and improve the way we operate our business

  • Understand how visitors use our website and improve our website

  • Meet our legal and regulatory obligations

  • Protect our business against fraud, misuse or other unlawful activity

We will not use your personal information for unrelated purposes unless we have a lawful basis to do so and, where required, have informed you about that use.

5. Our lawful bases for using your information

UK data protection law requires us to have a lawful basis for processing personal information.

Depending on the circumstances, we may rely on the following lawful bases.

Contract

We may use your information where it is necessary to take steps at your request before providing a service, or where it is necessary to perform a contract with you.

For example, we may need your name, contact details and property address to provide a quotation, arrange an appointment and carry out a cleaning service.

Legal obligation

We may process personal information where this is necessary for us to comply with a legal obligation, such as maintaining appropriate business, tax and accounting records.

Legitimate interests

We may use your information where this is necessary for our legitimate business interests, provided those interests are not overridden by your rights and interests.

This may include:

  • Managing customer relationships

  • Maintaining service and cleaning records

  • Managing appointments and schedules

  • Administering our business

  • Responding to enquiries

  • Maintaining and improving our website

  • Protecting our business from fraud, misuse or other unlawful activity

Where we rely on legitimate interests, we consider the potential impact on your privacy and ensure that our interests do not override your rights and freedoms.

6. Our website and Squarespace

Our website, www.max-shine.co.uk, is hosted and operated using Squarespace.

Website hosting

When you visit our website, Squarespace may collect certain information automatically, including:

  • Information about your browser, network and device

  • The web page you visited before arriving at our website

  • The pages you view while using our website

  • Your IP address

  • Information relating to your use of our website

Squarespace needs this information to operate the website and may also use certain information for its own purposes, including protecting and improving its platform and services.

Further information about how Squarespace processes information can be found in the Squarespace Privacy Policy:

(www.squarespace.com/privacy)

Website analytics

We use Squarespace Analytics to help us understand how visitors use our website and how our website is performing.

Analytics information may include:

  • Information about your browser, network and device

  • Your IP address

  • The web page you visited before arriving at our website

  • Pages you visit on our website

  • Clicks and interactions with links and other elements

  • Scrolling and other interactions with pages

  • Searches made on our website

  • Dates and times of visits

  • Other information about how you interact with our website

We use this information to understand website traffic and visitor behaviour, improve our website and help us improve the services we provide.

Squarespace processes this information as part of providing its website and analytics services to us.

7. Contact and enquiry forms

When you submit information through a contact or enquiry form on our website, we collect the information requested in the form so that we can track and respond to your enquiry, provide a quotation and/or provide our services.

This may include:

  • Your name

  • Telephone number

  • Email address

  • Property or service address

  • Details about the cleaning service you are interested in

  • Any other information you choose to provide in your message

Information submitted through our website forms is provided to Squarespace, our website hosting provider, so that it can provide website services to us and help us manage enquiries and our relationship with you.

We may transfer relevant information from a website enquiry into Squeegee, our customer management and scheduling system, where necessary to arrange quotations, appointments and cleaning services.

8. Squeegee

We use Squeegee to help manage our window cleaning and exterior cleaning business and customer relationships.

Depending on the services we use, this may involve storing information such as:

  • Customer names

  • Contact details

  • Property addresses

  • Cleaning schedules

  • Appointment information

  • Services provided

  • Other information necessary to manage our customer relationship

We use this information to organise and provide our services, manage customer schedules and maintain appropriate service records.

9. Who we share your information with

We do not sell or rent your personal information.

We may share relevant personal information with trusted service providers where this is necessary to operate our business and provide our services.

These may include:

  • Squarespace, our website hosting and website platform provider

  • Squeegee, our customer management and scheduling software provider

  • Website, technical and security service providers where necessary to operate and protect our website

  • Email and communication service providers

  • Professional advisers, where necessary

  • HM Revenue & Customs or other authorities where we are legally required to provide information

  • Other organisations where disclosure is necessary to comply with a legal obligation or protect our legal rights

We only share information that is reasonably necessary for the relevant purpose.

Where third-party service providers process personal information on our behalf, we expect them to handle that information securely and in accordance with applicable data protection requirements.

Some service providers may process personal information outside the UK. Where this happens, appropriate safeguards will be used where required by applicable data protection law.

10. Cookies and similar technologies

Our website uses cookies and similar technologies.

Some cookies and similar technologies may be necessary for the website to operate correctly. Others may be used for analytics or other purposes.

Where applicable law requires consent for non-essential cookies or similar technologies, we will seek your consent before using them.

You can control or delete cookies through your web browser settings. Disabling certain cookies may affect how our website operates.

We may update our information about cookies from time to time if the cookies or technologies used on our website change.

11. How long we keep your information

We keep personal information only for as long as reasonably necessary for the purposes for which it was collected.

Customer and service information may be retained for as long as you remain a customer and for a reasonable period afterwards where necessary for legitimate business purposes, legal requirements, accounting requirements, resolving disputes or establishing, exercising or defending legal claims.

Financial and tax records will be retained for the periods required by applicable law.

Website enquiry information may be retained for as long as reasonably necessary to deal with the enquiry, provide services and maintain appropriate business records.

When personal information is no longer required, we will securely delete it or otherwise dispose of it appropriately.

12. Keeping your information secure

We take reasonable technical and organisational measures to protect personal information against unauthorised access, loss, misuse, alteration or disclosure.

We use established third-party service providers where appropriate to help us operate our website and manage our customer relationships.

However, no method of transmitting information over the internet or storing information electronically can be guaranteed to be completely secure.

If we become aware of a personal data breach that is required to be reported under applicable data protection law, we will take the appropriate steps.

13. Your data protection rights

Depending on the circumstances, you have rights under UK data protection law, including:

  • The right to be informed about how we use your personal information

  • The right of access to the personal information we hold about you

  • The right to rectification if information we hold about you is inaccurate or incomplete

  • The right to erasure of your personal information in certain circumstances

  • The right to restrict processing of your personal information in certain circumstances

  • The right to object to certain processing of your personal information

  • The right to data portability in certain circumstances

Some of these rights are subject to specific conditions and exemptions under data protection law.

If you wish to exercise any of these rights, please contact us using the details in section 20.

We will normally respond to a valid request within one month, although this period may be extended where permitted by law.

14. Direct marketing

We do not currently use your personal information to send marketing emails, text messages or other direct marketing communications.

If this changes in the future, we will comply with applicable direct marketing and data protection laws and update this Privacy Policy where necessary.

15. Automated decision-making and profiling

We do not currently use your personal information to make decisions about you solely through automated processing, including profiling, that produce legal or similarly significant effects.

16. Third-party websites

Our website may contain links to third-party websites or services.

If you follow a link to another website, that website will have its own privacy policy and terms.

We are not responsible for the privacy practices, security or content of third-party websites.

17. Children's information

Our services and website are not directed at children.

We do not knowingly collect personal information from children through our website for marketing or other purposes.

If you believe that a child has provided us with personal information unnecessarily, please contact us so that we can consider deleting it.

18. Changes to this Privacy Policy

We may update this Privacy Policy from time to time to reflect changes to our business, website, technology, services or applicable data protection requirements.

The latest version will be published on this page together with the date it was last updated.

We recommend reviewing this Privacy Policy periodically.

19. Complaints

If you have concerns about the way we have handled your personal information, please contact Max Shine first so that we have the opportunity to address your concerns.

You also have the right to complain to the Information Commissioner's Office (ICO), the UK's independent supervisory authority for data protection.

Further information about making a complaint can be found at:

(www.ico.org.uk/make-a-complaint/)

20. Contact us

If you have any questions about this Privacy Policy, your personal information, or wish to exercise any of your data protection rights, please contact:

Max Freezer trading as Max Shine

Email: max@max-shine.co.uk
Telephone: 07841 376427
Website: www.max-shine.co.uk

Last updated: 6 October 2026